”it’s like you guys are fighting for something without using any violence or guns or anything, and it’s a part of hip-hop culture.’ [Yasiin Bey]
"…we’re born and raised in the Bronx, so it’s just a different facet of urban culture and all this mixing and amalgamation of different things.
…with Black Ivy and Street Etiquette in general, what we always wanted to do is create a whole new narrative from what we grew up, with hip-hop culture in the Bronx…at first it was really hard to get it going, it was just three years of working hard. we didn’t really do it for a paycheck. we did it because we wanted to express what we were feeling at the time, and next thing you know, all these big companies like Nike, Adidas, Jordan Brand then they hit us up like, ‘we want the same exact vision for our brand.’ so it really happened organically.”